Titanium Transportation deploying BlackBery Radar across its fleet of flatbeds

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Back in December of last year, Titanium Transportation announced that it was to integrate BlackBerry Radar into its entire fleet of trailers to boost efficiencies, increase revenue per trailer and improve profitability.

The company announced today that Titanium has started deploying Radar-L across its fleet of flatbeds. With the addition of Radar-L, BlackBerry’s new asset and fleet tracking solution, designed for rapid installation on flatbeds, chassis, containers, heavy machinery, and other valuable transportation or non-powered assets, Titanium’s entire fleet now utilizes the BlackBerry Radar platform.

This agreement builds upon Titanium’s first deal with BlackBerry, signed in December 2016 and included the use of Radar-M devices on approximately 1,200 trailers.

Ted Daniel, CEO of Titanium said,

We like to say that we take a “youthful” approach to an “old” industry. We embrace technology and welcome a modern trailer tracking solution to boost efficiencies and increase our fleet utilization,”

“We have already seen significant business benefits with our current implementation of BlackBerry Radar, and expect to see bigger improvements in fleet utilization and operational efficiencies now that our entire fleet is on the BlackBerry Radar platform.”

BlackBerry Radar is an Internet of Things (IoT)-based system that monitors the location of trailers via GPS and delivers custom, real-time alerts about events such as when a truck has crossed a user-defined area or when a trailer door has opened or closed. BlackBerry Radar also monitors temperature, humidity and the presence of cargo and provides real-time information on an intuitive, secure and easy to use interface.

Philip Poulidis, SVP and GM of Radar, BlackBerry said today,

“Titanium is an innovative transportation company that recognizes how connected devices and the data they generate can help transform businesses,”

“Titanium was an early adopter of our BlackBerry Radar solution, and we are privileged that they have entrusted their entire fleet of trailers and commercial vehicles to the BlackBerry Radar portfolio.”

Titanium is a leading asset-based transportation and logistics company servicing Canada and the United States, with approximately 400 power units, over 1,300 trailers and approximately 500 employees and independent owner operators.

Titanium provides truckload, dedicated, and cross-border trucking services, freight logistics, and warehousing and distribution to over 1,000 customers.

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