BlackBerry

TCL to unveil ‘an evolutionary first in the mobile industry’ at CES 2017

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We reported last Tuesday that TCL will be unveiling its new product lineup at CES 2017, featuring a new BlackBerry-branded smartphone, as well as TV and other mobile technologies.

Steve Cistulli, President and General Manager for TCL Communication (TCT), North America announced today that TCL plans to ‘unveil an evolutionary first in the mobile industry’ and include a first look at how the BlackBerry brand will live on in a new generation of smartphones.

TCT will share a business update as it transitions from the number four handset manufacturer in North America to a tier one portfolio brand. This view will include a first look at how the BlackBerry brand legacy will live on in a new generation of smartphones.

“We’ve reached a point in our industry when we must boldy go where no other handset manufacturer has gone before; evolving how we serve our customers and consumers. Business and market growth must go beyond just delivering value-focused handsets, and must now include a much more complete portfolio of devices and brands.”

Cistulli goes on to add:

“We’ll unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio within TCT. These are just the building blocks of our new growth strategy, with additional announcements to come in 2017.”

The company will be holding their ‘TCL Media Day Event’ on Wednesday, January 4, 2017, at Mandalay Bay, Level 2, Mandalay Bay Ballroom F. The event takes place from 7 pm to 7.45 pm (11 am to 11:45 am EST).

The new agreement gives TCL the right to make and sell BlackBerry-branded smartphones in all countries except India, Sri Lanka, Nepal, Bangladesh and Indonesia, some of BlackBerry’s biggest handset markets.

BlackBerry in September signed a deal giving Indonesia’s BB Merah Putih the rights to make and sell new devices in that country, its largest handset market.

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