BlackBerry

T-Mobile US BlackBerry Trade-In Promo ends today. 94% switched to a non-BlackBerry device

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The T-Mobile And BlackBerry saga in the US just hit what should be its last chapter. For those unaware, T-Mobile in the US offered their BlackBerry customers a deal on an iPhone, which upset a few BlackBerry users. BlackBerry CEO John Chen decicided to make a statement via the BlackBerry Blog with his response to T-Mobile’s US marketing campaign to current T-Mobile Customers..

Although his statement was professional, there is a lot of debate going on whether it was advisable or not. However, T-Mobile CEO John Legere then had a dig at BlackBerry and John Chen on Twitter, comparing BlackBerry to MySpace.

T-Mobile by no means apologized but countered with a clever promotion which consisted of T-Mobile offering free expedited shipping on BlackBerry smartphones and a $200 credit when trading in a BlackBerry, with another $50 credit available towards buying a new BlackBerry Q10 or BlackBerry Z10. The clever part was that BlackBerry users could trade in their BlackBerry and move to another platform if they wanted.

That promotion ends today. An internal employee news update has “leaked” providing details of how the promotion went.

“The program has been extremely popular, driving at least a 15x increase in BlackBerry trade-ins, with approximately 94% of those customers moving to a non-BlackBerry device at upgrade. This promotion was created to provide additional value for our loyal BlackBerry customers while providing customer choice — and important part of being the Un-carrier.”

Ninety-four percent of BlackBerry users who took up the offer switched to a non-BlackBerry device. This is a shocking percentage for BlackBerry. While we don’t know the actual figures, it doesn’t really matter. The fact that only 6% stayed with BlackBerry is a slap in the face for them.

Here is the full letter:
T-Mobile promotion
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