Modagrafics to Market BlackBerry Radar

Fleet graphics provider Modagrafics has announced signing a sales agent agreement with BlackBerry. As BlackBerry’s North American sales partner, Modagrafics can now help equip trucking companies and private fleet operators with the BlackBerry Radar IoT Asset Tracking System.

BlackBerry Radar is an asset tracking system for for-hire trucking companies and private fleet operators. It monitors the location and total environmental status of trailers, including cargo and door status, and delivers timely, actionable data to transportation managers via a secure, online portal.

The system helps fleet managers optimize trailer usage, improve on-time delivery and generate more revenue per trailer. The Radar tracking device is simple and self-contained, and it is designed to send dispatchers instant alerts and regular updates on status and other conditions every 15 minutes.

Intelligent sensors indicate when cargo is loaded or unloaded; if the vehicle or container is in motion or idle; when the doors are opened or closed; and monitors other trailer conditions such as temperature, humidity and barometric pressure readings.

Derek Kuhn, senior vice president of IoT, BlackBerry said,

“Our focus with BlackBerry Radar is to improve the bottom line for fleet owners,”

“BlackBerry Radar provides unparalleled data and analytics tools for fleet managers to locate, optimize, and maintain their trailer fleet. Working with Modagrafics, Radar can disrupt and improve the out-of-home advertising market.”

The Radar tracking device is self-contained and is designed to send fleet managers and dispatchers instant event-driven alerts and regular information updates. The sensors provide indications when cargo is loaded or unloaded, if the trailer is in motion or idle, and when the doors are open or closed. It also monitors trailer conditions, such as temperature, humidity, and barometric pressure. It can handle temperature fluctuations between -40 degrees Fahrenheit and 185 degrees Fahrenheit.

The BlackBerry system is designed to share data with a fleet’s existing transportation management system. Installation and setup can take as little as 10 minutes per vehicle and each device has a battery life of over three years.

Paul Pirkle, president and CEO of Modagrafics said,

“The fleet customers we serve around the country have been looking for an affordable way to make all their trailers ‘smarter’ and leverage their fleet assets more effectively. Blackberry Radar is a game-changing solution that is incredibly easy to install and deploy across a fleet’s trailer pool,” remarked Paul Pirkle, President and CEO of Modagrafics.

“By combining Modagrafics’ marketing and branding products with the BlackBerry Radar solution, our customers will not only be able to improve traditional fleet efficiency, but they will have the ability to more effectively manage their brand presence, optimize their out-of-home marketing budget, and increase customer impressions,” 

Pirkle added,

“Installation is best-in class and set-up takes only 10 minutes per vehicle. Each maintenance-free device is equipped with battery life that last over 3 years and it can share data with a fleet’s existing transportation management system, another important consideration.”

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