BlackBerry says Pure Play MDMs are dying

BlackBerry says that the Pure Play MDMs are dying. The Canadian manufacturer says that capabilities like email syncing and remote wiping of lost devices, are no longer good enough to sell an MDM system to a corporation.

According to BlackBerry, today’s MDMs need to include support for container applications, different handsets and operating systems, and make sure that core business processes used by mobile workers are secure. While BlackBerry admits that some pure MDM companies are trying to add on these new services, the company asks how secure you’d feel when having your company’s smartphones managed by these late comers to the game.

BlackBerry has offered MDM since 1999 and counts numerous government agencies and organizations as customers. According to Joe McGarvey, Enterprise Content Strategist at BlackBerry, the company started at the high-end of mobile device security to,

“meet the security needs of any enterprise. Given their heritages in the low-end MDM space, rival vendors are now bolting on security and application management capabilities.”

“While the surge of consumer-based mobile devices into the enterprise created an urgent need for basic MDM, characterized by corporate email synchronization and the ability to wipe a device of data in the event it was lost or stolen, enterprises now require mobility solutions that go well beyond basic MDM. These new requirements, which include container-based application management, the secure exposure of core business processes to mobile workers, application development and support for multiple device types and operating systems, have prompted multiple analyst firms and industry observers to declare the coming obsolescence of pure-play MDM solutions.”

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