BBM Channels

BBM Channels to be the new Social Engagement Tool

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Jeff Deline, vice president of global partnerships at Maple Leaf Sports & Entertainment Ltd., says he is banking on BBM becoming the latest social engagement tool for the company, as it seeks to connect fans with its various properties, namely the Toronto I'm Maple Leafs, Toronto Raptors and Toronto FC.

“People love to know the personalities of the players more closely, and if they can share some of their insights, as I’m sure they will, and their visits and what they’ve done during the week, I think some of that will really resonate,” Mr. Deline said . . .

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