O2 launches ‘Clip It’ video messaging service trial

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O2 has revealed it is to trial a new video communications service powered by Six3.

O2 Clip It is a free, mobile-centric, video communications service, open to anyone, regardless of network operator. It’s available to download from today on iOS and Android.

The service lets users film short video messages of up to 63 seconds long to share with friends via a UK mobile number, email address or privately to a Facebook inbox.

Unlike other video messaging services, receivers don’t need to have the O2 Clip It app or even a smartphone as they can still view the videos via the mobile-optimised website.

David Plumb, Digital Director at Telefonica UK commented: “We believe in bringing digital experiences to our customers so they can live a more rewarding life. O2 Clip It is a great example of how we’re making this a reality. Research suggests there is a huge demand for video communications but people don’t want to be restricted to app-to-app or specific device or platform. With O2 Clip It, we’re trialling a video messaging service with customers first to learn whether there is an appetite to develop the service longer term.”

“Since graduating from UK Wayra Academy, we’ve been watching Six3 closely and are thrilled to have worked with the team, and Telefónica Digital, to develop this service on a trial basis with our customers.”

Leigh Middleton, CEO and Co-founder at Six3, commented: “Video is more personal and emotive than any other channel. At Six3 we’ve always been passionate about video and believe that it should be something that should bring people together regardless of what phone they have, what network they’re on, if they’re online at the exact same time or not. It’s fantastic that O2 share our vision and we’re proud to have worked with O2 to develop  Clip It.”

Six3 is a graduate of Telefonica’s Wayra Academy and selected as one of the first 16 winners in 2012, out of the 1,031 projects entered in to the programme and 31 finalists.

O2 Clip It, powered by Six3 is available to download now for free on iOS and Android devices.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]

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