O2 Virtual Stores

O2 uses tech to open ‘future stores’ in Scotland and Wales

NHS staff and care workers offered queue jump priority access

O2 will use virtual queuing technology and new store design to safely open its shops in Scotland and Wales to customers and staff during the COVID-19 pandemic.

At these ‘future stores’, all customers will skip the queues and instead join a virtual system, receiving a text when an advisor is ready to assist them in a personal one to one appointment.

NHS and Care Workers who show their ID badges will also be given VIP access to skip the queue to speak to an advisor in store.

O2’s store team spent the first phase of lockdown working with experts to redesign its stores to keep them safe for customers when they were able to reopen. Through a series of trials, the team addressed problems including small shop space and face to face customer service, creating a more personal appointment system.

O2 has also used tech to help thousands of UK SMBs to keep trading during lockdown, with video consultation services and tools for remote working.

O2 Scotland

14 O2 stores across Scotland will open on 29th June.

  • Aberdeen – Union St
  • Airdrie
  • Ayr
  • Dunfermline
  • Edinburgh Princes St (x 2)
  • Falkirk
  • Fort Kinnaird
  • Galashiels
  • Glasgow Buchanan Street
  • Glasgow the Fort
  • Irvine
  • Kilmarnock
  • Stranraer

Gareth Turpin, Sales, Service and Retention Director, O2, said: 

“Retail has changed in the wake of COVID-19, and we need to make sure we adapt to that change. We have regrouped and worked out how our stores and our tech can be used to help customers and staff. The result is a more personal service which also saves customer waiting time. We look forward to welcoming everyone back to our stores to see the changes for themselves.”

O2 Wales

19 O2 stores across Wales will open on 22nd June.

  • Bangor (Gwynedd)
  • Bridgend, Caroline Street
  • Bridgend, Designer Outlet
  • Cardiff ,St Davids
  • Cardiff, Queens Street
  • Carmarthen
  • Chepstow
  • Chester, Broughton
  • Cwmbran
  • Llandudno
  • Llanelli
  • Merthyr Tydfil
  • Neath
  • Newport – Newport Retail Park
  • Rhyl
  • Swansea
  • Swansea, Morfa Shopping Park
  • Wrexham, Eagles Meadow
  • Wrexham, Hope St

Nicola Hancock, Store Leader at O2’s Cardiff store said:

“We’ve been preparing for reopening for many weeks, training and adjusting to new ways of working to ensure we can offer a great shopping experience.  My team and I are excited to be able to welcome customers back into our stores.”

O2 Stores Process

As a result of the trials, and in line with government guidelines, the following process will be in place in stores:

  • Social distancing measures throughout each store, with clear two metre floor markings
  • Personalised service with a limit on the number of customers in-store at any one time
  • Appointment system to make sure customers are not held in unnecessary queues or kept waiting
  • Contactless payment limit has been increased to £45 with email receipts.
  • All employees will be equipped with the appropriate PPE, including gloves and face coverings
  • Screens at all open service areas
  • Enhanced cleaning processes across stores with all product displays, furniture and chairs to be sanitised after every customer

O2 took the decision to close retail stores ahead of government guidance on 24th March.  Stores across Wales are confirmed to reopen on 22nd June.  O2 stores in England and Northern Ireland have already reopened with O2’s retail locations in Scotland due to reopen on 29th June.

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