Vodafone UK abolishes Home Broadband Line Rental Charges

Vodafone UK has announced that it has abolished line rental charges for all new and upgrading ‘Unlimited Fibre Broadband’ customers. By abolishing line rental charges for all new and upgrading Vodafone Home Broadband customers, Vodafone is removing one of the major irritants and frustrations for UK consumers.

As part of the new, transparent and easy to understand home broadband pricing structure, customers will still receive a home phone service – there is just no charge for the line rental.  Often seen as an unexpected, underused and expensive addition to a broadband package, broadband users are required to pay for landline connections to receive broadband internet access which is why the hassle of paying for the cost of line rental has been removed.

Ofcom market research conducted in 2016 suggested that 73% of those with a landline phone at home said that they used it for internet access, with 45% stating that internet access was the most important reason for having a landline.

Vodafone said its Unlimited Fibre 38 offering, which will see customers save £18 per month on line rental and see existing customers pay £22 per month, is the cheapest in the market versus other major broadband providers.

New customers will pay £25 per month for this, with Vodafone Unlimited Fibre 76 costing £28 per month – a package it says is £349 cheaper during the 18 months in comparison to Sky Fibre Unlimited Pro (76Mbps) and £332 versus BT’s Unlimited Infinity 2 (76Mbps).

Vodafone said it is making its broadband pricing clearer and simpler to understand after joint research by Ofcom and the Advertising Standards Authority (ASA) in January revealed that some broadband providers are likely to confuse and mislead customers about the true cost of deals.

Under a quarter of people asked by the ASA in the poll correctly identified the total cost per month after their first viewing of an advert.

Glafkos Persianis, Commercial Director at Vodafone UK said:

“Giving our customers the opportunity to break free from hidden line rental charges is our way of letting our customers know that we are listening and that we are serious about providing them with the Unlimited Home Broadband experience that they deserve.  We started our journey into fibre optic home broadband just over a year ago and are delighted to show that we are a truly innovative and customer focused provider.  We know our customers depend on us to stay connected, and now we can satisfy their needs both at home and on the go whilst also putting an end to line rental charges.”

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