TRA Reveals Data for Q3 of 2014 on UAE Market Shares of Mobile Handsets, Smartphones and Social Networking Site

The iPhone 5s continues to be the most commonly used mobile handset in the UAE, followed by the Nokia 105/1050 with both Samsung and Apple recording an increase in their market shares.

The Telecommunications Regulatory Authority (TRA) has revealed statistics for the third quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model.

According to the report, during the period between 1 July 2013 and 30 September 2014, 59% of handsets registered on the UAE’s networks were Smartphones, a figure that has been constantly increasing overtime. In terms of Smartphone models, the iPhone 5s was the most commonly used Smartphone in the UAE comprising 3.7% of total handsets registered on UAE networks, a figure that increased by 22% during Q2 2014 and by 6% in Q3 2014. The report illustrates that the iPhone 5 was the second most popular Smartphone with 2.5% of the market share. The third most commonly used Smartphone was the Samsung S III (2.4%), followed by iPhone 4S (1.7%), Samsung S4 LTE (1.7%), Galaxy S Duos (1.5%), iPhone 4 (1.4%), Samsung Note 3 (1.2%),BlackBerry Bold 9900 (1.2%) ; Samsung S5 (0.7%).

Commenting on the review, H.E. Mohamed Nasser Al Ghanim, Director General, TRA said,

“The report illustrates a number of interesting trends emerging in the UAE’s mobile handset market. It also demonstrates the dynamic nature of consumer patterns in relation to handset choices.

In relation to Smartphones, the iPhone 5s recorded an increased in market share during the third quarter of 2014, continues to be the most famous handset in the UAE on Q3-2014. The market shares of the, Samsung S5 LTE and Samsung Note 3 increased whereas the iPhone 4s, iPhone 4, Samsung S3, Galaxy S Duos, and BlackBerry Bold 9900 fell.

The report indicates that 45% of all handsets registered on UAE networks were manufactured by Nokia , although this figure has been declining over time. This figure decreased by 5% during the last two quarters. This was followed by Samsung (22.6%), Apple (10%), BlackBerry (6.1%), Sony (1.1%), HTC (1%), then the newly emerged manufacturer Lenovo (0.9%) and Huawei (0.8%). Although the growth has shrunk, Samsung and Apple recorded increases in their market shares in Q3 2014.

In terms of specific handset models, the iPhone 5s was the most popular mobile handset in UAE in Q3. The Nokia 105/1050 (3.4%) was the second most popular handset followed by the Nokia101/1010 (2.9%), both iPhone 5 and Nokia 1280/1282 at (2.5%), the Samsung S III (2.4%), Nokia E5 (2%), Nokia X1 (1.9%), both iPhone 4S and Samsung S4 LTE at (1.7%), Galaxy S Duos (1.5%), iPhone 4 (1.4%), Samsung Note 3 (1.2%), both BlackBerry Bold 9900 (0.8%) and Samsung S4 at (0.8%); and Samsung S5 LTE (0.7%). Without exception, all the feature phones market shares such as Nokia X1, E5 and 1280/1282 have declined in Q3 2014.

The report also provides information on the most popular mobile operating systems used in the UAE. The use of Symbian is declining over time and the Android was the most commonly used operating system in the UAE as of Q3-2014. The market share of iOS is steadily increasing while RIMs (the operating system for Blackberry) is continuously decreasing.

During the period from 1 July 2014 to 30 September 2014, users of Smartphones and fixed Internet services in the UAE visited various applications websites. Apple iTunes was by far the most commonly visited applications website, followed by Samsung Apps, Android Applications, Nokia OVI while Blackberry App came last. The number of visits to BlackBerry and Nokia applications websites has been declining over time while the volume of visits to Apple iTunes and Samsung is progressively increasing.

In terms of social media, UAE Smartphone and fixed Internet users made a total of 28 billion visits to social networking websites during the period 1 July 2014 to 30 September 2014. Visits to Facebook accounted for 88% of total visits to social networking sites, followed by Twitter with 9% of visits, then LinkedIn, Maktoob and MySpace.[signoff predefined=”Enjoy this?” icon=”users”][/signoff]

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