SAP Anywhere Helps Small Businesses Digitize Marketing and Analyze Customer Actions
SAP today announced general availability of the SAP Anywhere solution in the United States. This new front-office cloud solution is specifically designed to help meet the e-commerce and customer interaction needs of small businesses with 10 to 200 employees.
With SAP Anywhere, small and midsize enterprises (SMEs) can capitalize on retail store sales, build a Web site or online store, create marketing campaigns, sell products and take payments, manage inventory and analyze business performance. SAP Anywhere gives small businesses the power to do it all from a mobile phone or tablet.
SAP has teamed up with Google and PayPal to offer small business leaders everything they need in a single package that directly integrates with partners’ platforms. Users of SAP Anywhere have one solution through which they can access complementary services. In addition, it is planned to integrate global shipping and logistics services provided by United Parcel Service.
An ecosystem of partners plays a key role in the wide adoption of SAP Anywhere, allowing customers to run simple through seamless integration. Partners also have the opportunity to integrate, refer, resell and implement SAP Anywhere.
Consumers Care When Companies Are There
“Digital marketing and e-commerce is a strategic necessity for SMEs,” said EJ Jackson, president and general manager, SAP Anywhere, SAP. “More than 28 million small firms in the United States need to market goods online and satisfy customers’ desire for a digital buying experience, and at the end of the day, company size is irrelevant to the consumer. To achieve this we forged a completely new solution in which all relevant functionality has been united in the cloud and mobilized under SAP Anywhere.”
The SAP Anywhere solution meets the payment card industry’s standard for secure transactions and secure sockets layer (SSL) protection. With real-time information from their back-office software, users obtain active decision support based on data from both internal and external sources. It includes a unified order management system that makes use of actual inventory data.
Run Your Business in the Moment
“What SAP does for me is it allows me to monitor my business in the moment Ã¢â‚¬â€œ whether it’s marketing or sales or counting my inventory or logistics,” said Reggie Jackson, founder and owner of Reggie Jackson’s Garage.
“SAP Anywhere has made it easy for me and for my customers to enjoy the experience of easy navigation, to be able to pick their type of car and to shop for what they want instantly.”
A recent study conducted by research firm IDC showed that small businesses struggle the most with the business tools Ã¢â‚¬â€œ from making payments to marketing to customer analytics and e-commerce Ã¢â‚¬â€œ that are needed to operate a live business with today’s digitally native consumers. Companies that get this right grow faster.
“Smaller firms face special challenges when it comes to coordinating their e-commerce and customer interaction resources,” said Ray Boggs, vice president, Small and Medium Business Research, IDC.
“Many have older processes that weren’t designed for today’s mobile online world.”
Boggs noted that SAP Anywhere can provide the connective tissue to link front-office and back-office activities to improve internal efficiency and customer satisfaction.