Degeneres Record Breaking Selfie Tweet

Samsung big winners as Ellen DeGeneres record-breaking Oscars selfie crashes Twitter

Selfie Tweet attracts more than 2.3 million retweets

The Oscars is all about winners and Samsung was a big winner at this year’s event. Samsung debuted ads for the Samsung Galaxy S5 and Samsung Gear 2 smartwatch. Each 30 second spot cost $1.8 million and Samsung bought 5 minutes of airtime for Sunday night’s show. Pretty good marketing by any standards but they then got what appears to be massive free publicity from host Ellen DeGeneres.

Whether or not she was asked or instructed to do so by Samsung, who was a key sponsor of the show, Degeneres twice took selfies during the telecast with her Samsung Galaxy Note 3. The second time, she gathered several favourite members of the audience together to take a selfie using the front-facing snapper on the phablet.

Ellen then said that she would tweet the picture and asked the huge television audience to re-tweet the message in an attempt to break the record for most popular tweet of all time.

The photograph attracted more than 2.3 million retweets.

The message from @TheEllenShow broke the previous record which showed President Barack Obama and First Lady Michelle Obama embracing after the president won re-election in November 2012. Ellen’s tweet actually “broke Twitter” as the ensuing traffic surge caused the messaging service to go down for a few minutes.

“We really just made history. We’re all winners tonight” she said.

Twitter sent out an apology for a disrupted service for more than 20 minutes due to the level of retweeting.

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