Record Weekend for Amazon Devices—Up 3x Over Last Year, with Millions of Devices Sold

Amazon today announced that this holiday shopping weekend was the best ever for Amazon devices:

  • The top-selling products across all of the products available on Amazon.com this Black Friday were Amazon devices—#1 was Fire, #2 was Fire TV Stick.
  • Amazon Fire TV sales are up more than 6x year over year this holiday shopping weekend. From July through October (the last month for which there is data) Fire TV has been the #1 streaming media player in the US, across all retailers.
  • On its first Black Friday, Amazon Echo was the #1 best seller across all $100+ products on Amazon.com.
  • The new $49.99 Fire tablet is the fastest-selling Amazon tablet ever, with millions sold since launch—Amazon tablet sales this weekend are up more than 3x year over year.
  • The Kindle e-reader business continues to grow—customers bought hundreds of thousands of Kindle e-readers this weekend.

“We’re excited that millions of customers will be opening new Amazon devices this holiday season. This has already been the biggest holiday shopping season for Amazon devices, and we’re energized by the year over year growth for all of our product categories,” said Dave Limp, Senior Vice President, Amazon Devices.

“With a sub-$50 price point for one or $250 for a six-pack, we’ve reached a tipping point with Fire—it is our fastest-selling tablet ever. We’ve already built millions—and we’re ramping up production to build millions more.”

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