Netflix rolling out new mobile-friendly website

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Netflix is currently in the process of rolling out a new version of its website. Built with mobile devices in mind, the website has been reworked to make it easier to navigate and discover new content, says the company.

The interesting aspect here is that any mobile browser that supports HTML5 will be able to visit and stream content from the new site, and the new website is supposed to be easy to navigate whether a mouse, trackpad or touch screen is used.

What this means is that there is no requirement to use the mobile app, if you don’t want to. More importantly, users of platforms that the mobile app doesn’t support, like BlackBerry 10 for instance, can view the content directly using the new website.

“We’ve created a richer, more visual experience, and a website that works more like an app and less like a series of linked web pages,”

To accomplish this goal, Netflix ditched the “more info” pages that characterised the experiencing of trying to find out about a particular show or movie on its old website. Now, things like snow synopses and user reviews are all displayed inline when the user clicks on a thumbnail. Finding shows and movies that star the same actors is also done through this same interface.

Additionally, once clicked on, a thumbnail will display a slideshow of images from that particular show or movie. Netflix hopes these changes will make it easier to find new things to watch on the service.

The website is rolling out globally starting today and may take up to two weeks to reach all members.

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