IOC and Samsung Extend Partnership to 2028

The International Olympic Committee (IOC) and Samsung today announced an extension to their global Olympic partnership through to 2028.

Samsung will continue as the Worldwide Olympic Partner in the wireless communications equipment and computing equipment category, including the ability to promote the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment.

As part of the agreement, the IOC and Samsung will further develop their strategic digital collaboration to engage young generations around the world in order to promote the power of sport and the values of Olympism.

IOC President Thomas Bach said:

“I am delighted that we will be building on two decades of partnership with Samsung for another 10 years. Over this time, we have built a partnership combining Olympic excellence and Samsung’s industry-leading wireless communications technology. Together, we are able to connect with and inspire Olympic athletes and fans around the world, and we look forward to working with Samsung to build the digital future of the Olympic Games.”

Samsung will continue its support beyond the Olympic Games Tokyo 2020, and will support every edition of the Olympic Games through to Los Angeles 2028, as well as all the Youth Olympic Games through to 2028. Samsung will also continue to support the IOC, the National Olympic Committees and their teams.

Dong Jin Koh, President and CEO of the IT & Mobile Communications Division at Samsung Electronics, said:

“As a Worldwide Olympic Partner for the last 22 years, Samsung has been inspired by the spirit of hope, friendship and unity. Through our innovative wireless and computing equipment which are able to support AI, VR, AR and 5G technology, we hope to spread the excitement of the Games so that fans and athletes around the world can stay connected and share in the journey to achieve greatness at the highest level of sportsmanship.”

Samsung’s first Games as a Worldwide TOP Partner were the Olympic Winter Games Nagano 1998. Samsung will also continue as a Worldwide Partner of the International Paralympic Committee, extending a relationship that began in 2006.

In collaboration with the IOC and the Organizing Committees, Samsung plans to continue its Athlete Phone Program.

This program provides Limited Olympic Edition Galaxy phones to all participating Olympic and Paralympic athletes to enhance the athletes’ Games-time experience, help them stay in touch with their family and friends, and capture and share their journeys.

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