INNOCEAN Worldwide Europe boosts digital capabilities with strategic hire and agency partnership

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  • Jessica Rink appointed as new Digital Business Director
  • Digital growth planned through partnership with Cake

INNOCEAN Worldwide Europe today announced the appointment of Jessica Rink to the role of Business Director Digital. In this capacity she will oversee the company’s digital marketing operations and supervise its European development from the company headquarters in Frankfurt.

The company has also expanded its partnership with digital agency Cake to support the development of INNOCEAN Worldwide Europe’s digital capabilities and accelerate the growth of its digital teams under the leadership of Rink.

Rink will drive digital with dedicated teams who will produce and implement optimized and fully integrated creative content. IWE recently produced the five year warranty campaign for Hyundai,  an integrated multichannel brand campaign with a strong focus on social media.

German-born Rink brings with her years of agency experience as she has worked for the likes of MRM Worldwide/McCann, Springer&Jacoby, and die Argonauten, and has delivered brand building campaigns and creative communications for clients such as Procter & Gamble, Nestle, Opel, GM, Mercedes Benz, and Hyundai Motor Europe GmbH, one of INNOCEAN Worldwide Europe’s core clients.

Commenting on Rink’s appointment and the Cake partnership, Johan Fourie, COO INNOCEAN Worldwide Europe, said:

“We are thrilled to welcome someone of Jessica’s stature and experience in the digital domain. This appointment is particularly important as we continue to grow and develop our digital capabilities through our strategic alliance with Cake. Jessica and Cake bring with them valuable experience and expert knowledge that will strengthen our 360° marketing communications proposition. Both will help us reach our vision to excel in providing full-service digital solutions to our new and existing clients.”

Commenting on her appointment Jessica Rink said:

“My vision for INNOCEAN Worldwide Europe is for us to use every possible communication channel in an intelligent and progressive way in order to intensify the connections between brands and people. Offering in-house digital expertise as an integral part of any creative campaign puts us in the best position for new projects and campaigns. I am looking forward to being a part of this evolution.”

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