ICO

ICO fines Kent pensions company £40,000 for sending spam emails

A Kent pensions company which relied on ‘misleading’ professional advice has been fined £40,000 by the Information Commissioner’s Office for being responsible for sending nearly two million direct marketing emails without consent.

An ICO investigation found that Grove Pension Solutions Ltd of London Road, Halstead, Sevenoaks, Kent was responsible for 1,942,010 emails promoting its services. The emails were sent between 31 October 2016 and 31 October 2017.

The ICO found that Grove Pensions Solutions Ltd had instructed a marketing agent to use third party email providers to carry out hosted marketing campaigns that advertised the company’s services.

The company had sought specialist advice from a data protection consultancy as well as independent legal advice about the use of hosted marketing. However, the advice proved to be inaccurate and the ICO found that the marketing activity fell foul of the regulations.

Andy White, Director of Investigations and Intelligence at the ICO said:

“Spam email uses people’s personal data unlawfully, filling up their inboxes and promoting products and services which they don’t necessarily want.

“We acknowledge that Grove Pension Solutions Ltd took steps to check that their marketing activity was within the law, but received misleading advice. However, ultimately, they are responsible for ensuring they comply with the law and they were in breach of it. 

“The ICO is here to provide businesses with guidance about electronic marketing and data protection, free of charge. The company could have contacted us and avoided this fine.”

The law says that organisations cannot generally send marketing emails unless the recipient has given them their consent to receive them. This applies equally to organisations using third parties to send direct marketing on their behalf.

Rapid Mobile

Rapid Mobile uses cookies, tokens, and other third party scripts to recognise visitors of our sites and services, remember your settings and privacy choices, and - depending on your settings and privacy choices - enable us and some key partners to collect information about you so that we can improve our services and deliver relevant ads.

 

By continuing to use our site or clicking I Accept, you agree that Rapid Mobile and our key partners may collect data and use cookies for personalised ads and other purposes, as described more fully in our privacy policy.

 

You can change your settings at any time by clicking Manage Settings or by visiting our Privacy Centre for more detailed information.

 

Privacy Settings saved!
Cookie Services

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Decline all Services
Accept all Services