Google Flood Alerts comes to UK through Google Public Alerts map

7,065

The UK has become one of the first countries in Europe where people will be able to receive flood alerts on their computer, phone or personal device through the Google Public Alerts map.

Flood warnings issued by the Environment Agency will now appear on Google Search and the Google Public Alerts map with live alerts becoming visible on personal devices in a matter of seconds once they have been issued.

These flood warnings will also include vital information on steps people can take to keep themselves and their property safe when flooding is expected. This is another important step to help lower the number of people who are affected by the devastating consequences of flooding through early warnings and advice messaging.

The Environment Agency has been working closely with Google for two years to design and implement this service in England. The service has already been rolled out in the USA, South America and parts of Asia to alert residents to environmental emergencies such as earthquakes, wildfires and extreme temperatures. The service has recently also gone live in Germany, where Google has collaborated with the German Met Office (DWD)

The Environment Agency already sends flood warnings and alerts to over 1.4 million properties in England which have signed up to a text, email and automated phone call service.

However, Google Public Alerts will give even greater access and visibility to this key public warning service through tens of millions of personal devices, helping people to stay safe when flooding hits.

Flood Warnings

The Environment Agency issues 3 levels of flood warnings: Flood Alert, Flood Warning and Severe Flood Warning.

  • Flood Alert – Prepare. Flooding is possible.
  • Flood Warning – Act. Flooding is expected. Immediate action required.
  • Severe Flood Warning – Survive. Severe flooding. Danger to life.

Malte Will from the Social Impact Partnerships team at Google said,

“We are very excited about the collaboration with the UK Environment Agency that will enable users to find authoritative information on severe weather conditions in real time.”

In addition to this new service, people can always check their flood risk, sign up for free flood warnings and keep up to date with the latest outlook on the Environment Agency’s Gov.uk page, call Floodline on 0345 988 1188 or follow @EnvAgency on Twitter for the latest flood updates.

Rapid Mobile uses cookies, tokens, and other third party scripts to recognise visitors of our sites and services, remember your settings and privacy choices, and - depending on your settings and privacy choices - enable us and some key partners to collect information about you so that we can improve our services and deliver relevant ads.

 

By continuing to use our site or clicking Agree, you agree that Rapid Mobile and our key partners may collect data and use cookies for personalised ads and other purposes, as described more fully in our privacy policy.

 

You can change your settings at any time by clicking Manage Settings or by visiting our Privacy Centre for more detailed information.

 

Privacy Settings saved!
Cookie Services

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

These cookies are necessary for the website to function and enable essential services and functonality, including identify verification, service continuity and site security. Opt out is not availabe.

Essential Session management cookies for logged in users
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

For perfomance reasons we use Cloudflare as a CDN network. This saves a cookie "__cfduid" to apply security settings on a per-client basis. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.
  • __cfduid

Used by Spamshield to stop spam signups
  • _wpss_h_
  • _wpss_p_

NewsWire Service
  • BIGipServerwidget2_www_http

Decline all Services
Accept all Services