Facebook has announced that Instant Articles will be open to all publishers anywhere in the world, regardless of size, effective April 12th.
FacebookÃ¢â‚¬â„¢s Instant Articles platform, which speeds up the loading of news articles by hosting them on FacebookÃ¢â‚¬â„¢s servers, has been widely available to users of the companyÃ¢â‚¬â„¢s iOS and Android app since May.
An Instant Article is a HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display.
Facebook says its Ã¢â‚¬Å“goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.
With Instant Articles, they can do this while retaining control over the experience, their ads and their data.Ã¢â‚¬Â
“We built Instant Articles to solve a specific problemÃ¢â‚¬â€slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue. With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and weÃ¢â‚¬â„¢re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook.”
Facebook hasÃ‚Â made it easy for publishers to join by building a system based on the tools they already use.
“Instant Articles uses the languages of the web and works with publishersÃ¢â‚¬â„¢ content management systems, and we have documented an open standard that is easy for publishers to adopt. We encourage all interested publishers to review our documentation and prepare for open availability in April, at which point they will be able to share this fast, interactive experience with their readers.”