Nokia and RIM have seeded thousands of devices to developers

93,747

Both Nokia and RIM have separately announced that they have seeded thousands of devices to developers through their respective outreach programs. The companies are waging a difficult battle against Apple and Google in the fiercely competitive smartphone and tablet app space, and while both companies claim that the numbers in each app market are increasing, the quality apps that many users consider to be of paramount importance are often missing in action.

Nokia’s Senior Vice President of Developer Experience, Marco Argenti, claims that out of the 25,000 promised developer Lumia devices, 17,000 have been handed out to developers. Since Nokia and Microsoft announced their partnership to bring Windows Phone to Lumia line, the number of WP7 apps have increased from 7,000 to 80,000, though it’s arguably the quality of the apps that has increased the most.

Similarly with the BlackBerry PlayBook:

RIM announced yesterday that it has shipped 20,000 PlayBooks to developers, and the BlackBerry App World is approaching 100,000 apps (BlackBerry & PlayBook combined). More importantly, the PlayBook is finally receiving some of those big name apps users need to justify a purchase: Angry Birds, Evernote, Zinio, Deezer.

Both RIM and Nokia know that it will take a lot of work, and money, to get big name developers to spend thousands of dollars porting their existing intellectual property over to Windows Phone and BB10/QNX. So they’re starting with the little guys, the individual who only have so much time, or the small team whose loyalty can be swayed either way.

Sometimes it’s nice to root for the underdog. RIM is making sure the underdog gets paid, too. They’re guaranteeing that every BB10 developer will earn at least $10,000 per year for their efforts, and if the app itself is not revenue-generating, the company will write a cheque for the difference. This is a big move, since it invites small-fry devs with nothing to lose to either port an existing app to BB10, or to create one from scratch using the well-documented tools of the trade.

Similarly, Nokia knows that from a handset perspective, the future of Windows Phone rests on its aching shoulders. Argenti claims the company is holding nearly 600 developer-related events in the first half of 2012, with 100 in North America alone.

The companies have a lot to gain, and more to lose, from this costly endeavour. What they’re learning the hard way is that money and free devices aren’t enough to bring developers into the fold; you need momentum, and that winning strategy has yet to be broadcasted.

 

Rapid Mobile
 
Rapid Mobile uses cookies, tokens, and other third party scripts to recognise visitors of our sites and services, remember your settings and privacy choices, and - depending on your settings and privacy choices - enable us and some key partners to collect information about you so that we can improve our services and deliver relevant ads.

 

By continuing to use our site or clicking I Accept, you agree that Rapid Mobile and our key partners may collect data and use cookies for personalised ads and other purposes, as described more fully in our privacy policy.

 

You can change your settings at any time by clicking Manage Settings or by visiting our Privacy Centre for more detailed information.

 

Privacy Settings saved!
Cookie Services

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Decline all Services
Accept all Services