Microsoft releases new advertising and campaign tracking capabilities for Windows Developers

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Microsoft has announced that it is bringing new advertising and campaign tracking capabilities for Windows developers.

Starting today, developers will be able to create ads, and view their ad reports directly from within the Dev Center.

Alongside integrating pubCenter, Microsoft is also adding some new advertising performance reports:

  • Account-level advertising report that shows the revenue for all ad units
  • App-level advertising report that show the ads-in-app revenue for each app (shows data only if your ad units were used only in that single app).
  • Advertising performance summary in the dashboard
  • Data export for advertising performance
  • The ability to link Dev Center and pubCenter accounts

To take advantage of the pubCenter integration, developers pubCenter and Dev Center accounts must be linked. If you use the same Microsoft Account for pubCenter and Dev Center, you don’t need to do anything, the linking is automatic.

In all other cases you’ll need to manually link your pubCenter account to your Dev Center account.

Developers that use ads for the first time in Dev Center will automatically have an account created in pubCenter. The payout and tax information from Dev Center will automatically be used to create the pubCenter account.

In addition to these advertising improvements, beginning in September developers can indicate if their app targets children under 13 as defined in the Children’s Online Privacy Protection Act (COPPA). If a developer selects this option, Microsoft will disable its behavioral advertising services when delivering advertising to the app. If a developer’s app is directed at children under the age of 13, he or she must select this option in the ‘Monetize” section in Dev Center.

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