Perion

Microsoft and Perion Renew Partnership to boost search advertising business growth

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Perion Network and Microsoft have renewed a multi-year strategic partnership to drive search advertising business growth through Perion’s search technology division, CodeFuel.

Perion says that the continuing collaboration will enable CodeFuel to further grow its publisher relationships offering, search technology solutions, and expertise for monetizing their digital properties, which include shopping, product comparison and content websites, applications, browser extensions, mobile launchers, and white label search engines.

Leveraging CodeFuel’s publishers’ network enables Microsoft to increase search advertising market share and connect advertisers to millions of potential customers while enriching user experience through publisher properties.

Doron Gerstel, CEO of Perion commented,

“Since 2010, we have enjoyed a strong, close partnership with Microsoft, consistently delivering innovative search solutions in a dynamic market, while maintaining high-quality standards and advertiser brand safety,”

“As we enter the next phase of our partnership, we are confident that our complementary resources will continue to yield innovation and we are proud of the ability to help publishers monetize their traffic during all economic cycles.”

Kya Sainsbury-Carter, VP of Global Partnerships for Microsoft Advertising added,

“In this renewal, the partnership with Perion and CodeFuel has been throroughly modernized to ensure an optimal experience for Microsoft Bing consumers and advertisers,”

“Perion has leaned collaboratively into shared goals for brand safety and user protections, and we look forward to growing into this new era together.”

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