Optiemus to distribute and promote BlackBerry handsets to Indian market

Optiemus Infracom, a mobile distributor in India, has announced that it has become the official partner of BlackBerry for distribution of its handsets in the domestic market.

The partnership will see Optiemus distribute and promote BlackBerry handsets to the Indian market.

Alex Thurber, Senior Vice President, Global Device Sales at BlackBerry said,

“India is a very important market for BlackBerry and we are delighted to announce a new partnership with Optiemus Infracom Ltd that strengthens our network of key partners in India and enables us to deliver our secure BlackBeny Android experience to more customers.

As we are continuing to implement a new strategic direction for our Mobility Solutions business, we will continue to leverage third parties to distribute and market BlackBerry handsets.”

This is the first time that BlackBerry has signed a distribution agreement of this kind with Optiemus. The partner will distribute and promote BlackBerry-branded devices that use BlackBerry’s secure Android software and applications.

Mr. Hardip Singh, Executive Director, Optiemus Infracom Ltd. said,

“Our partnership with BlackBerry, a brand synonymous with secure mobile communications, continues to underline our desire to bring the latest in mobile technology to customers in India.

Together with BlackBerry, we want to expand mobility choices by offering customers in the world’s fastest growing smartphone market the most secure version of Android. With our strong end-to-end capabilities in the mobility ecosystem, we are confident that our journey with BlackBerry will be a successful one.”

The company operates in seven countries with 25 branch offices and has 6 affiliate businesses. The company is headquartered in New Delhi and has catered to Nokia, Samsung and Zen, among others.

 

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