BlackBerry

BlackBerry will not be switching to an online-only business model

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In a lot of countries, finding a BlackBerry 10 smartphone in a physical store is a challenge which has led to a lot of discussion recently that BlackBerry was considering making the switch to an online-only business model in terms of device sales.

In an interview with Highlight Press, BlackBerry India distribution director Sameer Bhatia made it clear that physical store presences are here to stay:

“We believe that both traditional retail formats outlets and online platforms are complementary strategies that brands need to harness to . . .

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