BlackBerry

BlackBerry targets small and medium enterprises in India, and a tie-up with Samsung

Last updated:

BlackBerry is targeting small and medium enterprises in India, as well as a tie-up with Samsung, to further boost revenue from the software and services segment in the country, said Sunil Lalvani, BlackBerry’s managing director for India.

Lalvani said that BlackBerry currently have a 40% share in the Indian enterprise market, which comprises 7,000 large enterprises. He added that the increase in market share had primarily been driven by its latest cross-platform BES12 solution, with the Android platform contributing the most to this growth.

BlackBerry’s efforts to shift its focus towards software and services from selling smartphones has started paying off not only in India, but around the world. BlackBerry India posted a high double-digit growth in software and services revenue for a period of three months, which ended on 28th February, 2015.

Globally, it reported a 20% expansion during this period. Lalvani said that BlackBerry’s other enterprise services i.e. ‘BBM Meeting’ and ‘BBM Protected’ had also witnessed a great demand in India.

The company also saw an uptake in the carrier billing model, wherein its charges are added to the operator’s bill. At present, it is working with Vodafone and Idea Cellular on these models and is hoping to add two more operators to the list in the coming months.

Lalvani also revealed that the company is in advanced talks with Samsung to integrate the marketing teams of Samsung KNOX and BlackBerry’s sales force.

Lalvani said,

“Wherever there’s a possibility for Samsung to position their devices but needs layers of security, it would bring BlackBerry security architecture.”

[signoff predefined=”Enjoy this?” icon=”users”][/signoff]

Via

My Cart Close (×)

Your cart is empty
Browse Shop

Rapid Mobile

Rapid Mobile uses cookies, tokens, and other third party scripts to recognise visitors of our sites and services, remember your settings and privacy choices, and - depending on your settings and privacy choices - enable us and some key partners to collect information about you so that we can improve our services and deliver relevant ads.

 

By continuing to use our site or clicking I Accept, you agree that Rapid Mobile and our key partners may collect data and use cookies for personalised ads and other purposes, as described more fully in our privacy policy.

 

You can change your settings at any time by clicking Manage Settings or by visiting our Privacy Centre for more detailed information.

 

Privacy Settings saved!
Cookie Services

We need your consent so that we and our trusted partners can store and access cookies, unique identifiers, personal data and information about your browsing behaviour on your device. This enables us to serve relevant content and advertising to you, and to improve the service that we provide to our readers. This only applies to rapidmobile.biz.Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.

We track anonymized user information to improve our website.
  • _ga
  • _gid
  • _gat

Save my preferences