Huawei opens flagship store in Shenzhen

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Huawei has opened its flagship store in Shenzhen where it sits in the Chinese city’s MixC World shopping mall and is Huawei’s first direct-sale store in the world. Customers can explore Huawei’s latest and most comprehensive products, experience the fastest 5G connection, relax and meet up with friends.

“Shenzhen is an international technology and innovation centre, we believe that Huawei Global Flagship Store will become the new Connecting Hub between Huawei and customers.” Richard Yu, CEO of Huawei Consumer Business Group said,

“MixC World is a gathering place where fashion, technology and liberal art meet together and Huawei Global Flagship Store will become Huawei’s city living room connecting the consumers.”

Huawei Global Flagship Store, the three-storey single family building, adopts the design concept of “City Square”, which combines the traditional Chinese and western architectural philosophy. The facade adopts a large area of high transmission glass with rounded corners, feels like an exquisite Glass Enamel.

The unique semi-open staircase connects the square and the surrounding environment, presenting a borderless community atmosphere. Customers can walk into the store without any restrictions, relax and meet up with friends.

The store has 120 experience consultants, joined Huawei from different fields such as hotel, aviation, art and etc., can provide customers with multi-language and one-stop services, including purchase, maintenance and training.

“We no longer call it a retail store, we call it community plaza, an open community for everyone. Consumers can come and create, learn about the most advanced technology and trends, or just connect again with one another,” said Herman Zhu, CMO of Huawei Consumer Business Group.

For the first time, Huawei’s global flagship store has realised the 5G network coverage of the whole store. Customers can experience ultra-fast 5G speed, super-low latency 5G Cloud games in advance.

In order to let customers have the best experience, the store is equipped with Intelligent Environmental Control System based on Huawei’s Hilink technology, which can automatically adjust the brightness, temperature and humidity of the store, so that all consumers can feel comfortable in every corner of the store.

In addition, the store also uses a large number of environmentally friendly and recyclable materials to create a green building that coexists with the environment. The felt used for ceilings and walls is made of recyclable plastic parts; the table uses nanoboard, which can be used for more than ten years; the floor is made of marble with natural ingredients and zero resin to form.

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