Huawei and Sawa team up for new video service


Huawei and Sawa Rights Management, a TV channel aggregator and content service provider, have announced a strategic partnership in the Middle East and North Africa region (MENA).

As part of the partnership Sawa and Huawei will implement a new cloud-based convergent video service. The service will see Sawa extend its TV channels portfolio and selection of encrypted channels to telecom operators in the MENA region.

The use of cloud technology to launch the streaming service will have its set of benefits, Sawa and Huawei said in a joint statement.

The video service will give viewers access to pre-integrated Sawa entertainment channels as well as features which many satellite services do not offer such as an Electronic Program Guide, catch-up services, a time shift function, and a network personal video recorder (nPVR) function.

The service will also offer big data-based analysis function which gives users individualised content recommendations.

This will be achieved using Huawei’s Converged Video Cloud solution; a one-stop shop for content consumers and for telecom operators.

The announcement comes close on the heels of Sawa’s Memorandum of Understanding (MoU) with Huawei.

As part of the MoU, the two companies agreed to cooperate in the launch of a video cloud service and boost home business services from regional telecom operators, especially fibre to the home (FTTH) services.

Ali Ajouz, CEO, SRM said:

“Our partnership with Huawei is a major step in this direction, which will help us reach more viewers across different operators and customers in the MENA region. We look forward to further expanding the scope of our offerings across channels and spheres in the months to come.”

Sunxiaofeng – VP sales and marketing, Carrier Network Business Group at Huawei Middle East said:

“In the cloud era, telecom operators are in urgent need to take the most advantage of digital transformation. Huawei is keen to lead strategic partnerships with leading companies like Sawa to support the region’s telecom operator’s business growth strategy, enabling them to open new revenue streams with minimal capital expenditure.”

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