Banks Choosing Microsoft Dynamics CRM To Enable Personalized Customer Experiences And Operational Efficiency

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Microsoft Dynamics CRM is powering a customer-focused approach as banks around the world become digital information businesses.
Monday at the Sibos global banking event in Boston, Microsoft highlighted leading banking institutions that are modernizing their business operations and choosing Microsoft Dynamics CRM to shift from transaction-based businesses to customer-centric businesses.

Wayne Morris, corporate vice president, marketing for Microsoft Dynamics, has seen this firsthand:

"To become customer-centric organizations, banks must first think from their customers' perspectives. They need solutions that enable them . . .

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