Kevin Bacon EE

Kevin Bacon spills the beans on the iPhone 13 Pro

Campaign will run across TV, out of home (OOH) and video on demand (VOD)

Kevin Bacon return to UK screens tonight in the latest EE brand campaign, which will include spots during Married At First Sight Australia on Friday 8th October and F1 Turkish Grand Prix on Sunday 10th.

Combined with nationwide out of home (OOH), radio, cinema, and targeted digital advertising, this brand campaign will introduce the UK to the brand-new iPhone 13 Pro on EE’s latest Full Works Plan.

The advert opens with Kevin Bacon sat in a café speaking directly to the camera. Kevin is holding the new iPhone 13 Pro and showcasing the phenomenal camera. Kev takes the opportunity to come clean to the nation and says

“Last year I told you EE had the best iPhone ever. I lied. It’s come to light the new iPhone 13 Pro is the best ever.”

Kevin demonstrates why this is the case by using the iPhone’s new video mode to pan around the café before focusing on another customer sat at a table behind him and says, “You can shift focus with cinematic mode.”

Kevin continues with another light-hearted confessional, reiterating why viewers should get the new iPhone on EE:

“I also said that EE was the UK’s best network 7 years running. I also lied. It’s now 8. I can’t change the past. I’m just a man, with the new iPhone in his hand and the truth in his heart.”

The new iPhone 13 is available with EE’s Full Works Plan, which includes 24 months of Apple Music, Apple TV+ and Apple Arcade. Customers will be able to save £15 a month if they trade in their old iPhone.

Pete Jeavons, Marketing Communications Director at BT and EE comments:

“Like Kevin, our customers have been highly anticipating the arrival of the iPhone 13 Pro and it’s new cinematic mode. With coverage in more places than any other network, EE customers will be able to share their enviable videos from wherever they are.

As well as taking advantage of the UK’s best 5G network, EE customers getting the new iPhone 13 Pro with EE’s Full Works plan will get unlimited mobile data and the option to upgrade to a new phone anytime; They will also receive inclusive access to Apple Music, Apple TV+ and Apple Arcade for 24 months making the most of what the iPhone 13 has to offer.”

EE continues to drive digitally integrated campaigns through its ad agency Saatchi & Saatchi London and media agency Essence with a focus on social across Twitter, Facebook, Instagram and Snapchat, as well as other video display partners.

This campaign will run across TV, out of home (OOH) and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.

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