‘Simple is the New Smart:’ New LG G3 Builds on Legacy of Acclaimed G Series
LG Electronics (LG) today introduced to the world its eagerly anticipated LG G3 smartphone, the successor to the company’s popular LG G2. With launch events taking place in six cities worldwideÃ‚Â Ã¢â‚¬â€Ã‚Â London,Ã‚Â New York, San Francisco, Seoul, SingaporeÃ‚Â and IstanbulÃ‚Â Ã¢â‚¬â€ the LG G3 aims to redefine the definition of a global smartphone for global customers.
The all-new LG G3 will arrive on U.S. soil later this summer with T-Mobile, Sprint, AT&T, Verizon, Best Buy and Best Buy Mobile specialty stores.
Developed under theÃ‚Â Simple is the New SmartÃ‚Â concept, LG G3 is a culmination of consumer research based on LG’s product development philosophy,Ã‚Â Learning from You. The LG G3 was empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG.
“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The LG G3 is the result of our effort to actualize that idea into a tangible product. And we are extremely pleased with the result.”
Highlights of the new LG G3 include:
5.5-inch Quad HDÃ‚Â display with 538ppiÃ‚Â withÃ‚Â four times theÃ‚Â resolution of HD andÃ‚Â almost twoÃ‚Â times higher resolution than a Full HD display
13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras
Polished metallic skinÃ‚Â on the rear cover that is lightweight, fingerprint-resistant and most of all, aesthetically pleasing
Floating Arc form factor that feels incredibly comfortable in one hand and incorporates the innovative design heritage of the Rear Key
Redesigned graphicÃ‚Â userÃ‚Â interfaceÃ‚Â (GUI)Ã‚Â consistent with theÃ‚Â Simple is the New SmartÃ‚Â concept of the LG G3
True-to-Life Viewing Experience LG’sÃ‚Â development of theÃ‚Â LG G3’sÃ‚Â breathtakingÃ‚Â Quad HD displayÃ‚Â was the result of years of innovation in display technology. WithÃ‚Â a pixel density of 538ppi, the LG G3’s Quad HD display setsÃ‚Â new viewing standardproducing images that are sharper and clearer than traditional smartphone displays.Ã‚Â AtÃ‚Â 5.5-inches, the LG G3Ã‚Â boastsÃ‚Â a screen ratio of 76.4percentÃ‚Â with thin bezels all around so the phoneÃ‚Â feels as comfortable in the hand as a smaller traditional smartphone.
The high-resolution display on the LG G3 also required LG engineers to pair it with battery technology that was just as innovative. LG equipped the LG G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the LG G3’s battery.Ã‚Â The result isÃ‚Â a battery that can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.
Simply Captivating The LG G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur. This is made possible with LG G3’s innovative Laser Auto Focus. This technology enables the LG G3 to capture the best moment Ã¢â‚¬â€ even in low light Ã¢â‚¬â€ by measuring the distance between the subject and the camera using a laser beam.Ã‚Â So fuzzy pictures of your son scoring his first football goal or missed shots because your camera couldn’t decide quickly enough which toddler in the playground to focus on is virtually a thing of the past.Ã‚Â Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the LG G3 is sure to impress even the most discerning shutterbugs.
LG also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the LG G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the LG G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture controls Ã¢â‚¬â€ when ready to shoot, simply clench your hand into a fist and the LG G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.
For video, the LG G3 offers superior sound quality with instinctive microphones thatÃ‚Â measure theÃ‚Â environment toÃ‚Â identify theÃ‚Â optimal audiolevel forÃ‚Â the clearestÃ‚Â recording. And withÃ‚Â the built-inÃ‚Â 1WÃ‚Â speaker withBoost AMP, users canÃ‚Â enjoyÃ‚Â videosÃ‚Â and musicÃ‚Â accompanied byÃ‚Â richersoundsÃ‚Â and clearerÃ‚Â tones.
BalancedÃ‚Â and SimplifiedÃ‚Â DesignÃ‚Â Language The Floating Arc design of the LG G3 with itsÃ‚Â ergonomic archÃ‚Â andÃ‚Â slimÃ‚Â side profileÃ‚Â provides an extremely comfortable grip for everyday one-handed use.Ã‚Â The Rear Key continues to anchor LG’s innovative design language, with newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the LG G3’s well-balanced design language. The stylish metallic skin withÃ‚Â matte finishÃ‚Â thatkeeps the LG G3 looking clean and fingerprint-resistantÃ‚Â will be offered in five vibrant colors: Metallic Black, Silk White,Ã‚Â ShineÃ‚Â Gold,Ã‚Â MoonÃ‚Â VioletÃ‚Â and Burgundy Red.
To complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity.
Simplified UX to Reflect Simple Pleasures In addition to the advanced core technologies, LG took itsÃ‚Â Learning from YouÃ‚Â approach to a higher level with new UX features to offer LG G3Ã‚Â usersÃ‚Â a unique experience unlike any previous LG smartphone. Highlights include:
Smart Keyboard:Ã‚Â Adaptive technology learns as you type for faster input with fewer mistakes. Smart Keyboard reduces input errorsÃ‚Â by tracking and analyzing typing habits and intuitively “knowing” what word the user intended to type. The height of the keyboard can also be adjusted to better fit the user’s hands and position of the thumbs. Individual keys can also be customized with frequently used symbols for even faster input.
Smart Notice:Ã‚Â LikeÃ‚Â aÃ‚Â personal assistant,Ã‚Â Smart Notice provides suggestions and recommendationsÃ‚Â based on user behavior, phoneusage patternsÃ‚Â and locationÃ‚Â to offerÃ‚Â userÃ‚Â information whenÃ‚Â it’s neededÃ‚Â the most.Ã‚Â Smart Notice can remind you of a call you declined earlier and ask if you would like to call that person back. If you have a large number of unused files or apps on the LG G3 taking up valuable space, Smart Notice will ask if you would like to delete or uninstall them. But what sets Smart Notice apart from other personal assistants is its natural language capabilities. For example, instead of just displaying today’s temperature and weather forecast, Smart Notice will make a recommendation such as, “You may want to take an umbrella today since it will rain this evening.”
Smart Security:Ã‚Â Understanding the importance of maintaining and securing confidential data when smartphones are shared, misplaced, lost or stolen, the LG G3 offers a number of enhanced security features such as:
Knock CodeTMÃ‚Â enables users to unlock their device with a pattern of taps. Merging security and convenience, users can create a personalized code that can be entered anywhere on the screen. With the LG G3, usersÃ‚Â have the option of being able to useKnockON to wake the screen to checkÃ‚Â theÃ‚Â timeÃ‚Â or enter the homeÃ‚Â screen directly via Knock CodeTM.
Content LockÃ‚Â keeps personal files safeÃ‚Â and hidden from view when sharing theÃ‚Â LG G3 with friends.When the LG G3 is connected to a PC, Content Lock prevents file previews so the data is still safe.Ã‚Â Thelocked files can reside either on the LG G3’s internal memory or on the microSD card.
Kill SwitchÃ‚Â givesÃ‚Â LG G3Ã‚Â ownersÃ‚Â the ability toÃ‚Â disable theirÃ‚Â phonesÃ‚Â remotely in the event of theft. TheÃ‚Â Kill SwitchÃ‚Â alsoÃ‚Â allowsÃ‚Â content on the LG G3 to be wipedsoÃ‚Â personal information won’t be compromised.Ã‚Â Kill Switch also includesÃ‚Â antivirusÃ‚Â scanning and remotewipeÃ‚Â and lock, among other essential features.
LG will also be offering aÃ‚Â collection ofÃ‚Â newÃ‚Â premium accessoriesÃ‚Â to accompany the LG G3:
Quick CircleÃ‚Â Case:Ã‚Â Available inÃ‚Â fiveÃ‚Â colors, QuickCircleTMÃ‚Â Case allowsÃ‚Â easyÃ‚Â access toÃ‚Â frequently usedÃ‚Â functionsÃ‚Â such asÃ‚Â calling, text messaging,Ã‚Â musicÃ‚Â and cameraÃ‚Â allÃ‚Â from the QuickCircle window without opening the cover. In addition to theÃ‚Â QuickCircleTMÃ‚Â Case, LGwill offerÃ‚Â a lineup of Slim GuardÃ‚Â Cases and premium Slim Hard Casesto protect the LG G3 inÃ‚Â Ã‚Â style.
LG Tone InfinimTMÃ‚Â (HBS-900):Ã‚Â Developed inÃ‚Â collaboration with Harman/Kardon, theÃ‚Â Bluetooth stereo headsetÃ‚Â delivers premium audio quality sound in a stylish design.Ã‚Â Built with retractable wire management technology and jog buttons for easyÃ‚Â search, Tone Infinim also features Name AlertTMÃ‚Â to verbally notify you who is calling before you answer.
Wireless Charger:Ã‚Â CompactÃ‚Â and foldable, LG’s WirelessÃ‚Â ChargerÃ‚Â is optimized forÃ‚Â easy portability.Ã‚Â Compatible with Qi’s wireless power charging technology, the Wireless Charger from LG makes staying powered up as convenient as possible.
The LG G3 will begin rolling out worldwide (starting onÃ‚Â May 28Ã‚Â inÃ‚Â South Korea) on more than 170 carriers. Additional details will be announced locally at the time of availability.
Chipset: QualcommÃ‚Â SnapdragonÃ¢â€žÂ¢ 801 (up to 2.5GHz Quad-Core)
Display: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi)