Microsoft unveils Lumia 540 Dual SIM for under $150

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Lumia 540 Dual SImMicrosoft on Tuesday unveiled the Lumia 540 Dual SIM. The Lumia 540 Dual SIM features the latest Windows Phone 8.1 innovations and boasts a 5-inch HD display and crafted design details. It helps people stay productive on-the-go with Microsoft services like Skype and Office available out-of-the-box, and enables better mobile experiences, such as taking wide-angle selfies that fit in more of the action, thanks to the front-facing 5 megapixel camera.

The new Lumia 540 Dual SIM is capable of upgrading to Windows 10 when the service becomes available later this year. It is priced to appeal to value-conscious consumers in markets like India, the Middle East and Africa and Asia Pacific, starting at just $149.

The Lumia 540 Dual SIM features quality-crafted hardware including a removable, durable back cover with a luminous, layered design and a generous 5-inch HD display for enjoying apps, photos, videos and the personalizable home screen. Built-in Skype integration enables people to switch seamlessly between voice and video calls, with the wide-angle, front-facing camera capturing even more of the conversation.

The rear-facing 8-megapixel camera captures detail-rich photos with the help of an LED flash. Available apps include favorites such as Facebook, Twitter, WhatsApp and Instagram, with thousands more available from Windows Phone Store.

Microsoft services like Office, Outlook and up to 30 GB of free cloud storage via OneDrive mean people have the productivity tools to achieve more, anywhere. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as “work” or “family,” to help them better manage daily communication.

“The Lumia 540 Dual SIM is a testament to our passion for product-making that is reflected across the entire Lumia product portfolio and will continue with future devices,” said Jo Harlow, corporate vice president for Phones at Microsoft.

“With the Lumia 540 Dual SIM, we’ve made it possible to deliver a smartphone with strong design and technology credentials that is also fun to use, and incredible value for money.”

The Lumia 540 Dual SIM is powered by a Qualcomm Snapdragon processor featuring a quad-core CPU running at 1.2 GHz, 1 GB of RAM, and 8 GB of mass memory. The device will start rolling out in India, the Middle East and Africa, Asia Pacific, and Italy beginning in early May 2015.

Specifications

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Operating systemWindows Phone 8.1 with Lumia Denim
Display5-inch HD (1280 x 720, 16:9), 294 PPI
Battery2200 mAh, removable
Processor1.2 GHz quad-core Qualcomm® Snapdragon™ 200 processor
Main camera8 MP auto focus, LED flash
Front-facing camera5 MP wide-angle
Memory1 GB RAM
8 GB onboard storage
+ 15 GB OneDrive cloud storage
+ additional 15 GB after activating auto-upload to OneDrive
MicroSD up to 128 GB
Dimensions144 x 73.69 x 9.35 mm
152g

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Pricing for the Lumia 540 Dual SIM starts at $149 and it will be available in four colors: cyan, orange, white and black.
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