HONOR View 40

HONOR unveils HONOR View40 and Outlines new brand strategy

View40 is Honor's first phone after being sold by Huawei

HONOR has launched the Honor View 40 5G smartphone in China, the first phone, the now independent brand has unveiled, since being sold by Huawei. This is the latest in Honor’s flagship line of smartphones, previously launched in China as V-series phones before seeing global launches as devices that are rebranded as the View series.

HONOR View 40

The Honor View 40 is powered by the flagship MediaTek Dimensity 1000 Plus chipset, with 8GB of RAM and GPU Turbo X optimizations for gaming. This also means it is 5G compatible across the world. 

The Honor View 40 has three cameras on the back: a 50MP RYYB main camera with a 1/1.56-inch sensor and 4-in-1 pixel binning, an 8MP ultra-wide shooter and a 2MP macro lens. There’s also a laser module for faster autofocus. 

On the front is a dual punch-hole notch, but the second element is just a color temperature sensor.

The HONOR View40 works with a waterfall cured 7.72-inch OLED display with a resolution of 2676 x 1236 pixels. The HONOR View40 smartphone’s display is 10-bit (8+2-bit) with OLED tech, delivering over 1 billion colours directly into your face. This device’s display works with a 120Hz image refresh rate with up to 300Hz touch response. This panel covers the entirety of the DCI-P3 colour space and works with HDR10 support.

Under the hood, this device has a 4000mAh battery with the ability to charge at great speed, thanks to 66W SuperCharge tech. The battery in this device can charge up to 60 percent capacity in approximately 35 minutes! Wireless charging is here too, at up to 50W (allowing up to 50 percent total charge in approximately 30 minutes).

This device also has NSA/SA 5G connectivity with a dual-SIM tray for switching. This device also works with an infrared port (for controlling your television) and always-on display. You’ll have NFC, multi-window multi-tasking, and a variety of sensors. Sensors include proximity, ambient light, gravity, accelerometer, gyroscope, compass, and fingerprint sensor (under-display, optical).

The Honor View 40 is now available in China and starts at CNY 3,599 (around £400) for the 8GB of RAM and 128GB of storage variant and goes up to CNY 3,999 (about £450) for the 8GB and 256GB option. Colour options include Midnight Black, Titanium Silver and Rose Gold. 

HONOR’s New Brand Strategy for 2021

During the live-streamed event for the launch for the HONOR View 40, George Zhao, CEO of HONOR Device Co., Ltd unveiled a slate of new products for 2021 and the unveiling of HONOR’s new slogan, “Go Beyond”, which describes the company’s ambition to become a global iconic tech brand by offering innovative, high-quality products with proven reliability.

“We are so grateful for the long-standing support of our loyal consumers and partners who have been by our side over the last seven years. Our customers are our number one priority, and as we embark on this exciting new chapter, we are dedicated to going above and beyond to create a new intelligent world for everyone around the globe,” said George Zhao.

To achieve its brand mission and satisfy the evolving needs of its customers, HONOR introduced its refreshed brand strategy. By focusing on three key pillars: All Scenarios, All Channels and All People, while continuing to embrace its “1+8+N” product strategy, HONOR says it will strive to create a new intelligent world for everyone.

HONOR says its commitment to innovation and R&D is unwavering. Its current workforce includes almost 8,000 employees who will cover the entire spectrum of end-to-end operations, including over 50% of R&D staff. With five R&D centres and over 100 innovation labs worldwide, HONOR is committed to developing powerful technology that empowers people to become a better version of themselves.

Based on global consumer needs, HONOR has the flexibility and independence to choose the best solutions for its global supply chain. HONOR has already confirmed partnerships with leading suppliers such as AMD, Intel, MediaTek, Micron Technology, Microsoft, Qualcomm, Samsung, SK hynix, and Sony.

With a laser focus on quality, each product developed by HONOR goes through a stringent quality control process to ensure its safety and reliability, passing over 400 different examinations and receiving 20 global certifications before going on-sale. Providing fast and effective support for its users is equally important, with over 3,000 service centres and 43 call centres across 82 countries and regions, HONOR’s after-sales service team will continue to work closely with leading service providers all over the world.

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