TCL today unveiled the new BlackBerry Motion at Gitex in Dubai, the second new device launched by the Chinese company since acquiring rights to the BlackBerry smartphone brand last year.
The BlackBerry Motion ia an all touchscreen device featuring a 5.5-inch full HD display, 4GB RAM and a 4,000mAh battery with QuickCharge 3.0 support and is rated IP67 for dust and water resistance.
In addition to the IP67 water and dust resistant rating and the new 5.5-inch Full-HD Premium Anti-Scratch Display, the BlackBerry Motion features a hardened aluminum frame and soft-grip textured back to provide greater durability and protection for real life everyday use.
Alain Lejeune, Global General Manager for BlackBerry Mobile stated,
“”The launch of BlackBerry Motion allows us to further diversify our product offering, delivering new experiences while remaining steadfast with the privacy, reliability and productivity that have made BlackBerry so iconic over the years,”
“While the initial launch of our newest BlackBerry smartphone will be limited, this is an exciting addition to our growing BlackBerry smartphone portfolio, setting a strong foundation for further portfolio and market growth in the years to come.”
The device has the largest ever battery included in a BlackBerry handset, promising more than 32 hours of mixed use, together with a new anti-scratch 5.5 inch Full HD display.
Like the BlackBerry KEYone, the BlackBerry Motion is designed with security built-in right from the start. This includes a hardened operating system and BlackBerry Limited’s proprietary technique for establishing a hardware root of trust and adding security keys to the processor.
The BlackBerry Motion also comes with all the signature BlackBerry experiences that bring an unmatched level of efficiency to everything a customer does on the phone like BlackBerry Hub, BlackBerry Calendar, DTEK by BlackBerry and BlackBerry Boost charging.
Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry said,
“Once again TCL Communication has delivered on their promise, to produce a true BlackBerry device that will meet and exceed expectations,”
“We’re confident that customers, who are becoming increasingly aware of the importance of security and productivity on their smart phones, are going to enjoy the new BlackBerry Motion.”
New to this latest BlackBerry Smartphone is a personal Locker. With Locker, customers can store documents and photos to an internal storage area that requires the device owner’s PIN code or fingerprint to access. Locker Mode allows customers to capture images and directly save those photos to the internal storage area, so they are not automatically saved to a cloud.
Customers can also experience an improved customizable Convenience Key that brings even greater functionality and context to the quick-access physical key – unique to BlackBerry smartphones. This feature now includes four customizable profiles for Home, Car, Office and User, allowing for three different shortcut options that can be triggered by a home WiFi network, in-car Bluetooth, meetings that are synced to BlackBerry Hub or apps that are most commonly used. There is also a fingerprint sensor on the front of the device, which a doubles as a physical home button for added ease of use.
The BlackBerry Motion will be the first BlackBerry Dual SIM device to launch in the Middle East and will distributed by Axiom Telecom in the Middle East, and also available from Etisalat. You can pre-order the all new BlackBerry Motion starting today from all leading retailers in the UAE and KSA for Dh1,699.
The BlackBerry Motion will also go on sale later this month in Saudi Arabia for 1,699 riyal, and will be available in “select global markets” this quarter.
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