LG begins Global Launch of mid-range smartphones

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Back in March at Mobile World Congress (MWC), LG unveiled a new line of mid-range handsets ― Magna, Spirit, Leon and Joy. LG have today kicked off the global rollout of all four smartphones, starting in South America to be followed closely by Europe, Asia, Middle East Africa and North America.

The Magna and Spirit are designed to fit more comfortably in the palm of one’s hand with its subtle 3000mm radius curved display. In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response.

LG Magna, LG Spirit, LG Leon, LG Joy

And with the new lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance View allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.

“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company.

“Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.”

LG Magna, LG Spirit, LG Leon, LG Joy

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LG Magna Specifications:
MagnaMagna LTE
Display5.0-inch HD (294 ppi)
Chipset1.3GHz Quad-Core1.2GHz Quad-Core
CameraRear 8MP / Front 5MP
Memory8GB / 1GB
OSAndroid 5.0 Lollipop
NetworkHSPA+ 21MbpsLTE Cat. 4
Size139.7 x 69.8 x 10.2mm
LG Leon Key Specifications:
SpiritSpirit LTE
Display4.7-inch HD (312 ppi)
Chipset1.3GHz Quad-Core1.2GHz Quad-Core
CameraRear 8MP or 5MP* / Front 1MP
Memory8GB / 1GB
OSAndroid 5.0 Lollipop
NetworkHSPA+ 21MbpsLTE Cat. 4
Size133.3 x 66.1 x 9.9mm
LG Leon Specifications:
LeonLeon LTE
Display4.5-inch FWVGA (220 ppi)
Chipset1.3GHz Quad-Core1.2GHz Quad-Core
CameraRear 8MP or 5MP* / Front VGARear 5MP / Front VGA
Memory8GB or 4GB* / 1GB or 768MB*8GB / 1GB
Battery1,900 mAh
OSAndroid 5.0 Lollipop
NetworkHSPA+ 21MbpsLTE Cat. 4
Size129.9 x 64.9 x 10.9mm
LG Joy Specifications:
Display4.0-inch WVGA (233 ppi)
Chipset1.2GHz Dual-Core
CameraRear 5MP FF / Front VGA
Memory4GB / 512 MB
OSAndroid 4.4 KitKat
NetworkHSPA+ 21Mbps
Size122.7 x 64.0 x 11.9mm

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