Apple App Store

Apple App Store facilitated $643 billion in billings and sales during 2020

New study details how small businesses innovate on the App Store to reach customers around the world

Apple today revealed that the App Store ecosystem facilitated $643 billion in billings and sales during 2020, a 24 percent year-over-year increase.

An independent study by economists from the Analysis Group found that developers selling goods and services across many categories grew their businesses while reaching customers around the world . . .

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