HTC Unveils HTC Grip: Serious Performance For Serious Athletes

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HTC launches GPS-enabled smart fitness tracker designed for UA Record

HTC today unveiled its first high-performance, smart fitness tracker, the GPS-enabled HTC Grip. Powered by UA Record, the new health and fitness network from Under Armour designed for athletes and fitness enthusiasts, Grip fuses HTC’s renowned design with powerful, accurate tracking across a range of sports and activities, allowing athletes to set personal goals, then smash them.

Compatible with Android and iOS devices, as well as Bluetooth-enabled accessories like heart-rate monitors, Grip extends its functionality, providing additional performance data to the Under Armour Connected Fitness platform.

Drew Bamford, Corporate Vice President of HTC Creative Labs commented,

“Our partnership with Under Armour has allowed us to direct our combined ambition, talent and passion toward developing new ways to empower athletes to make the most of their training every day. Grip is our first product to offer deep integration with UA Record, providing an experience that will surpass the high standards of even professional athletes.”

Robin Thurston, SVP, Connected Fitness, Under Armour said,

“HTC is an exciting partner for Under Armour, and Grip, designed by HTC and powered exclusively by UA Record, is just a taste of what’s to come in the next year. Together we’re looking forward to exploring new ways to empower and inspire athletes of all levels and to rewrite the rulebook of performance tracking, training and improvement.”

Grip is designed to comfortably support even the most extreme training regimes. The contoured, waterproof band conforms to your wrist without pinching your skin or catching on clothing during workouts. The curved PMOLED display also makes it easy to read time, distance and notifications on the move. Available in three sizes, to ensure a perfect fit, Grip complements even the most advanced training equipment and apparel in both style and performance.

Capable of tracking and recording a variety of workouts (from running and cycling to time spent at the gym), Grip is also waterproof, making it perfect for tracking every step, from the gym to the shower and beyond. Its 100mAh battery lasts up to five hours when the integrated GPS is turned on, enabling Grip to accurately capture route, distance, pace and calories burned, all of which sync with UA Record in real time. Grip also connects to an assortment of external heart rate monitors, including the Under Armour A39, making it ideal for athletes wanting to track their heart rate. For everyday usage, Grip lasts up to 2.5 days on a single charge, ideal for tracking daily activity.

Professional trainers will agree that sleep is crucial to the success of any serious training program, and Grip’s auto sleep detection records the total amount of time spent asleep. Periods of deep and light sleep are also recorded with a view to helping you develop sleep patterns that will help athletes unlock peak fitness and performance.

Even in the midst of the most punishing workout, nobody wants to feel out of touch. When connected to an Android or iOS smartphone, a simple glance at your wrist allows you to see incoming call and message notifications, without missing a step or interrupting your flow. A clear, 1.8 inch PMOLED display shows your latest real-time stats and provides an easy way to remotely control your music playlist from your wrist.

The HTC Grip has been designed to seamlessly synchronize performance data with Under Armour’s UA Record, allowing you to access powerful analytics that show the impact of your training along with your social community and exclusive content for an all-in-one digital experience. Be inspired by updates from professional athletes, nutritionists and trainers, or alternatively, make your personal motivation a team effort, and support your friends with their goals, by sharing your updates and photos or competing directly with them in interactive challenges.

The HTC Grip will be available in Deep Teal/Lime at select retailers in North America, beginning this Spring.  It will be available at HTC.com, Under Armour, Academy Sports + Outdoors, AT&T, Cabela’s, DICK’S Sporting Goods, Sports Authority, and Walmart. More information on availability will be shared in the coming weeks.

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