BlackBerry is Newest ATA Featured Product Provider

American Trucking Associations, the largest national trade association for the trucking industry, has announced BlackBerry as the newest ATA Featured Product Provider of the ATA Business Solutions Featured Product program.

“Our members are constantly on the hunt for new ways to maximise the use and profitability of their assets,”

“By deploying products like BlackBerry Radar, fleet managers will find themselves with a wealth of near-real time data that they can use to make smarter decisions for their businesses, and save time, money and resources in the process. We look forward to helping more of our members explore what BlackBerry Radar can do for their businesses.”

BlackBerry’s innovative end-to-end asset-tracking and monitoring solution, BlackBerry Radar, provides near real-time information about trailers, chassis, flatbeds, containers and heavy machinery.

“BlackBerry Radar stands out from the competition in a number of ways; its ease of installation, its long lasting battery, its intuitive user interface and the fact that it provides up to 100x more data than conventional GPS-only tracking solutions,” said Christopher Plaat, senior vice president and general manager of BlackBerry Radar, BlackBerry.

“We’re thrilled to be recognised by the American Trucking Associations as a Featured Product Provider as now more members will learn how advanced trailer and asset monitoring using BlackBerry Radar can improve the efficiency of their fleet operations; something which is absolutely critical in our hypercompetitive industry.”

According to the company, with BlackBerry Radar’s frequent sensor readings and customisable alerts, trucking companies can accurately monitor assets, manage yards, analyse utilisation and measure efficiencies, all from a single online portal.

To provide a robust visualisation of asset status, BlackBerry Radar contains sensors for detecting available location, mileage, available cargo capacity, door open and close events, and environmental conditions such as temperature, humidity and pressure.

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