Geotab to incorporate BlackBerry Radar into its Marketplace


BlackBerry has inked a strategic agreement with Geotab for an undisclosed amount to augment fleet productivity, improve asset utilisation and reduce operating costs. The collaboration will mark the introduction of BlackBerry Radar, an IoT based asset-tracking solution, on the Geotab Marketplace — an integrated online solutions center for fleet management.

Geotab is a global telematics solutions provider that offers open platform commercial fleet management services to businesses of all sizes. Since its inception about 15 years ago, Geotab has benefited more than 1.6 million commercial vehicles across the globe by optimizing efficiency levels through improved fuel consumption, engine data, driver productivity and safety and hours-of-service compliance.

In particular, the Geotab Marketplace offers in-vehicle cameras, Bluetooth asset tracking, maintenance management and fuel tracking for a hassle-free operation. The company now aims to enhance these capabilities with the addition of BlackBerry Radar within its service portfolio.

“Our primary focus has always been to build powerful and intuitive solutions that our customers can use to improve their operations. By working with engaged and innovative partners like BlackBerry, we are able to continuously offer our customers an extremely powerful solution that not only helps them better manage their fleet, but their important assets as well,” said Joey Marlow, Executive Vice President, U.S. Operations, Geotab.

Leveraging over three decades of industry experience and patented technology, BlackBerry Radar offers asset monitoring solution for trailers, chassis and containers. This easy-to-install device uses actionable insights and analytics to improve the holistic status of assets, enhance operating metrics and reduce costs.

It provides near real-time information around location, motion, mileage, temperature, humidity and cargo status through an intuitive on-line dashboard, with data stored securely on a cloud platform to maintain user privacy.

Consequently, the addition of BlackBerry Radar on the Geotab Marketplace will further augment location visibility, while offering additional data related to route and mileage, temperature, humidity and cargo load state within a single user-interface platform.

“With the industry facing both a shortage of drivers and high labor turnover rates, timely and accurate data that can shed light on where a fleet manager’s assets and drivers are, and how effectively they are being utilized, has never been more important,” said Christopher Plaat, SVP and GM of BlackBerry Radar, BlackBerry.

“By working with Geotab, we will be able to provide business owners in the transportation industry with the critical and actionable data they need to better manage these issues so that they can succeed in today’s market.”

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