Asda Mobile

Asda returns to Vodafone UK to power Asda Mobile

Asda opts for Vodafone as the new network for its MVNO, Asda Mobile.

Vodafone has been selected by Asda as the new network for its Asda Mobile MVNO. In a five-year exclusive deal, Asda Mobile customers will benefit from Vodafone’s 4G and 5G coverage, unlimited mobile data plans, Wi-Fi calling and other benefits, such as family discounts.

Vodafone will also provide Asda Mobile with digital tools so customers can access their accounts online, as well as analytics and insights so that Asda Mobile customers can be rewarded with targeted benefits and incentives.

Since its launch in 2007, Asda Mobile had been partnered with Vodafone, but that changed at the end of 2013, when EE won the MVNO contract. However, this partnership didn’t work out too well and Asda are now returning to Vodafone.

Existing Asda Mobile customers will begin to transition to the Vodafone network from early 2021, with new customers automatically joining the Vodafone network when they sign up then, too.

Vishal Dixit, Strategy & Wholesale Director, Vodafone UK, said:

“We are delighted that Asda has chosen Vodafone as its partner. Asda will be giving its mobile customers access to a larger choice of services, the UK’s best mobile data network, as well as easier ways to manage their accounts. We also give our partners access to our leading technologies and tools to ensure their customers get a fantastic mobile experience.”

Rob McWilliam, Chief Financial Officer, Asda, said:

“We are really excited to be bringing a range of new features and benefits to our customers and are confident they will find Asda Mobile offers even better value.

“Our partnership with Vodafone will also provide some of the very latest innovations, at a time when connected devices are playing an increasingly central role in all our lives. We look forward to working with Vodafone to provide great service for our customers.”

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