3 Hong Kong’s “Numbers Master” allows ten mobile numbers on one Sim

“Numbers Master” from 3 Hong Kong enables one SIM to carry 10 mobile numbers – setting a new record
and offering a service ideal for corporations

3 Hong Kong, the mobile division of Hutchison Telecommunications Hong Kong Holdings has announced the launch of Numbers Master, which is capable of loading the most mobile numbers yet onto one Hong Kong SIM.

This breakthrough allows corporate customers to use one primary number plus a record maximum of nine additional numbers – all controlled via a mobile app. Users can make or receive calls anytime, anywhere via 10 numbers on one handset, allowing them to separate office and personal calls with the utmost ease.

Numbers Master is compatible with iOS and Android smartphones and based on technology from BlackBerry.

The new service manages 10 mobile numbers on one SIM via a mobile app, and provides a clear, stable and high-quality voice service when connected to a telephone circuit. Corporations and SMEs served by 3 Hong Kong can add nine supplementary numbers to a primary number on a smartphone via a dedicated app. This doubles the number of additional numbers offered by a similar service on the local market, and represents a significant advancement in SIM card functionality.

Customers are able to switch between numbers, or turn them on and off at any time via use of an app. Each number “owns” a personalised interface and labelling, and comes complete with call-forwarding and voice mail settings.

Personalised labelling of any one mobile number is displayed onscreen when calls and SMS are received, so users know whether a call or SMS is of a business or personal nature. Voice, data, SMS and roaming usage by additional numbers is deducted from the entitlements of a primary number’s monthly plan. Numbers Master is especially suitable for Hong Kong’s banking, insurance and property industries.

HTHKH Chief Operating Officer Jennifer Tan said:

“Numbers Master has been designed to suit the rising “bring your own device” (BYOD) trend. Our service grants employees the ability to switch to the office number via an app on their personal handsets anytime, anywhere. As well as boosting efficiency among staff, Numbers Master eliminates the need for corporations of any size in any industry to pump resources into purchasing and maintaining handsets.”

At the time of the pilot BlackBerry stated:

“The technology allows an individual to have both, a personal and business number on a single mobile device, with separate billing for voice, data and messaging usage on each number. People can switch between business and personal profiles easily without carrying multiple devices or SIM cards,”

Starting now, 3 Hong Kong’s corporate customers can subscribe to a maximum of nine additional numbers over and above the primary. Monthly fee for each is $28, and all numbers must belong to 3 Hong Kong. The service offers an easy-to-use mobile telecoms service for company staff, while helping enterprises boost market competitiveness.

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