Creative Media Works, operating as BBM, has today launched BBM News in Discover. The service, available to users worldwide, brings global and local news and entertainment stories from leading news providers around the world into BBM.
A free service for all BBM users; BBM News, available from the BBM Discover menu, provides a personalized experience that “learns” which news stories are important to users—and then tailors what each individual sees in the future. BBM News also makes it easy for users to share stories with their BBM contacts.
BBM News is a great source for news from around the globe, including breaking, world, local, technology, sports, entertainment, business, and more. It brings news to users in dozens of countries worldwide in Africa, Asia-Pacific, Europe, Middle East and the Americas.
BBM News also includes the ability to share news with friends and family—making it easier for consumers to pass along interesting articles, and for content providers to take advantage of “dark social sharing,” which appears to be more effective than social advertising.
Launched in Indonesia last year, this new service brings news to dozens of countries worldwide, including:
- Africa: Ghana, Kenya, Nigeria, South Africa
- Americas: Canada, Colombia, Mexico, USA, Venezuela
- Asia-Pacific: Australia, Hong Kong, India, Malaysia, New Zealand, Singapore
- Europe: EU countries, Norway, Switzerland and the UK
- Middle East: Bahrain, Kuwait, Oman, Saudi Arabia, UAE
BBM News leverages the BBM Discover suite of APIs to enable a fully integrated and personalized experience. Working with leading discovery platform Outbrain to power the experience, the news service is developed entirely in-house by BBM and integrated into the BBM Discover experience.
“As the pioneer in discovery, Outbrain is pushing further onto new platforms, beyond the traditional definition of Web publishers,” said Matt Crenshaw, Global Head of Distribution at Outbrain.
“Being able to bridge the content and messaging worlds is extremely exciting for us, and allows us to drive industry-leading advancements with our technology. Our partnership with BBM gives us the opportunity to provide personalized content recommendations at scale, building on the tremendous user engagement and loyalty that BBM has fostered with tens of millions of loyal and active users.”
BBM is one of the largest mobile messaging applications in the world. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social ecosystem unifying chat, social, commerce, and services including bill payment, top-up, vouchers/coupons, games, video, shopping, travels, and polls.
“People around the world are increasingly using their mobiles to read news and share articles,” said Matthew Talbot, CEO of Creative Media Works, the company which operates and runs BBM globally.
“Along with texting, calling, and email, reading news is one of the most popular things people do on their mobiles. This launch of global and local, curated news brings more of what people want to BBM in a tightly-integrated and compelling news experience.”