BlackBerry

How Ads in BBM will work!

Last updated:

BlackBerry are introducing Advertising in BBM and have just provided an update on how it will work.

BBM Chats Are Untouchable

BlackBerry will not be inserting sponsored content of any kind in to BBM chats with your friends, family and colleagues. They are taking a very measured and deliberate approach to connecting BBM Channels users with content they might be interested in from BBM Channel owners, which will include brands and businesses.

There will be three ways they will be promoting BBM Channels content in BBM.

1. Featured Placements

BBM Channel owners will have the ability to secure space on the Featured Channels tab to help promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers.

2. Sponsored Invites

To help BBM Channel owners grow their channels, and help BBM Channels users find relevant, interesting channels, channel owners will be offered the ability to invite BBM users to join their channel.

By defining certain characteristics like age, location and interests, channel owners can ‘invite’ select BBM users to join their channel. These invites will appear in the invites tab of BBM, clearly marked as sponsored invites. As with invites from contacts, BBM users will have the control to accept the invite from the channel owner (subscribing them to that channel) or decline the invite.

If a BBM user declines an invite they will not receive invites from that channel in the future. BBM will be tightly controlling the number of sponsored invites a given BBM user will receive. It is anticipate that they will limit these to a maximum of three per month. They will also control which brands/businesses are able to utilize Sponsored Invites; we want our ecosystem to be populated with high-value content that our users will find engaging.

3. Sponsored Posts

Within the Updates tab in BBM, BlackBerry will allow BBM Channel owners to place sponsored posts alongside updates from your BBM Contacts and the BBM Channels you are already subscribed to. In the spirit of being open and transparent, these sponsored posts will be clearly labeled.

At no time is personally identifiable information about any BBM Channel user viewable by any channel owners or advertisers.[signoff predefined=”Enjoy this?” icon=”icon-users”][/signoff]

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