BlackBerry

BlackBerry’s ‘Asset Tracking Box’ could revolutionise Logistics Industry

Last year, BlackBerry appointed Dr. Sandeep Chennakeshu to lead a new business unit to be called BlackBerry Technology Solutions, or BTS.

The BTS business unit comprises BlackBerry’s innovative technology assets, including:  QNX (embedded software), Project Ion (Internet of Things application platform), Certicom (cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry’s extensive patent portfolio.

Dr Chennakeshu currently has over 70 patents to his name and is more than excited about his latest invention, a 200mm ‘asset tracking box’ that could revolutionize the logistics industry and BlackBerry in the process.

“You can fix it to containers that carry highly valuable goods and since it has GPS, sensors and a cellular modem it can measure temperature, humidity pressure and movement. It can also figure out the location, if someone has opened the door and cargo levels in the container and send the data securely to the cloud,” Dr Chennakeshu told Indian Express in New Delhi.

 

Chennakeshu explains that the box will help logistics managers track the cargo at any given point of time and thus add to the efficiency and saving on costs.

The rugged, weather-proof box has an IP67 rating and a built-in battery that can easily last five years. And this is why BlackBerry is already thinking of a variety of uses for the same.

“The box could be used to track a very expensive car, for instance or use it to track children or police cars,” says Dr Chennakeshu. “I went after a specific market because it is massive with 177 million trucks, but the uses could be much more varied.”

The idea is to sell everything related to the box from the hardware, the cloud service and even the smartphone app in a subscription model. “You can either the box or lease it,” he says, underlining how there has been significant interest on the concept.

Chennakeshu highlighted how this is all basically tapping into BlackBerry’s strengths in security everything from devices to services.

Via

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