BlackBerry

BlackBerry Porsche Design P’9983 Wins Prestigious Red Dot Award for Product Design

BlackBerry and Porsche Design have won a Red Dot in the Product Design Category at the Red Dot Award: Design Concept 2015.

The Red Dot Design Award is one of the most prestigious design awards worldwide and honors innovation, concepts and visions.

BlackBerry earned the award in the fiercely competitive Product Design discipline.

The BlackBerry Porsche Design P’9983 joins the BlackBerry Passport as an award winner this year.

 

“When choosing the materials for the high-performance P’9983 smartphone, the focus was on excellent quality; for example, sapphire glass is used for the camera lens, forged stainless steel for the logo and the case. A special glass fibre weave was chosen for the back cover. The QWERTY keyboard consists of special keys made of an extremely robust glass-like material with a 3-D effect. The smartphone’s appearance is of timeless elegance.”

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept.

The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with around 17,000 entries each year is one of the best-respected design competitions in the world. In 2015, it is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality.

Award-winning designers, manufacturers and agencies use the Red Dot winner label and receive numerous other winners’ privileges, such as the presentation of the award-winning product on Red Dot Online, in the Red Dot Design Yearbook, the Red Dot App and on Red Dot 21. Additionally, the winning products are communicated in the international PR activities of Red Dot and exhibited in the Red Dot Design Museum Essen for a whole year.

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