BlackBerry oppose Baby company using the letters BB

BlackBerry objects to proposed logo by Baby Bunting

BlackBerry has filed an opposition to Australian company Baby Bunting’s application for a logo representing “the silhouettes of two pregnant women”.

A request was made to IP Australia for the letters by Baby Bunting in November 2019, filing applications for the rights to use the imagery in more than 20 product categories, mostly relating to baby and childrens’ goods but also extending to online advertisements and the promotion of goods and services.

Despite the fact that BlackBerry no longer makes smartphones, Blackberry still operates as a software company and is listed on the New York and Toronto stock exchange under the stock code ‘BB’.

Its logo is a series of black and white shapes and the company owns the trademark for the logo in Australia.

Baby Bunting is attempting to register a new logo,  depicting the silhoutte of two pregnant women (forming the letter ‘BB’).

“We consider that the Baby Bunting and BlackBerry logos are clearly very different. Both organisations operate in entirely different markets and we believe there is no realistic likelihood of confusion arising between the BlackBerry logo and Baby Bunting’s new brand logo,” a Baby Bunting spokesperson said.

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