BlackBerry launches Partner Protect & Earn program

BlackBerry Partner Protect & Earn program is designed to invest in channel partners and drive long-term collective success.

BlackBerry has launched a new Partner Protect & Earn program, a new global program for partners to incentivise the acquisition of net new customers, with up to $45,000 on offer. 

The Protect & Earn program is to run for 11 months and is open to approved BlackBerry partners, including value-added resellers (VAR) and systems integrators (SI), as well as managed security service providers (MSSP) at Gold, Platinum and Emerald levels. 

The program, which is to run on top of BlackBerry’s existing base partner program, offers up to US$45,000 for sales representatives and US$15,000 for technical sales representatives for making deals related to some of its offerings, including its suite of Unified Endpoint Security, Unified Endpoint Management and Critical Event Management solutions. 

“Prevention is better than cure, and we believe we have the most effective AI technology to prevent these attacks, so we launched one of the industry’s most lucrative programs to invest in partners that extend this protection to at-risk organisations globally,” said Macey Morrison, senior director of global partner go-to-market at BlackBerry. 

Last October , BlackBerry launched the unified BlackBerry Partner Program , combining the Enterprise Partner Program and the Cylance Partner Program into an umbrella program. 

With the new, international program, BlackBerry wants to further support its partners in their growth and innovation. The partner program provides a common portal with real-time access to updated training, tools and resources to support the partners.

BlackBerry states it is committed to supporting the partner network through, among other things, training and providing market development tools. 

“We want to be an extension of our partners’ sales force,” said Colleen McMillan, BlackBerry’s global vice president of channel sales. 

“We all have the same goal: to protect end customers, endpoints and businesses from cyber attacks. For us, it’s all about close coordination and collaboration with our partners to provide them with the right tools, information and support. That way they can carry out their work successfully and we continue to develop together.’

Graeme Pyper, BlackBerry’s director of channel partner and alliances for Asia Pacific, said the program has already seen interest from partners across Australia, New Zealand and APAC. 

“Intensifying ransomware and malware attacks have underscored the need for businesses across the globe to be protected by intelligent security solutions, which is why BlackBerry is committed to supporting partners in their ongoing efforts,”

“It’s been great to see the initial reaction to the program in the region, and I am excited to see this program continue to grow as we develop together with our partners over the coming months,”

Registration for the BlackBerry Partner Protect & Earn program is now open and partners can  contact  their BlackBerry channel account manager to sign up.

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