BlackBerry customers showing “tremendous interest” in EZ Pass scheme


BlackBerry has told Computing that its “EZ Pass” BlackBerry Enterprise Server migration scheme is experiencing “tremendous interest” from major customers who are willing to stick with them as they transitions to an enterprise productivity mobile management company.

Vice-president of security product management and research at BlackBerry, Michael K Brown, spoke to Computing at the Infosec conference in London today, saying that the EZ Pass scheme, which launched at the start of this month, had experienced “tremendous interest from customers” before it even launched.

“I think it’s going to be very successful,” said Brown. “The theme we’ve been getting from the customers is a loyalty to the product, especially in terms of the multi-platform offering that’s there,”

Brown continued that the company is still pitching both devices and platforms when trying to win or retain business, rather than focusing simply on the BES platform.

“The point is that the products work independently of each other – a BlackBerry doesn’t need a BES, but works extremely well with a BES,”

“And BES doesn’t need a BlackBerry, but will manage a BlackBerry extremely well. The two of them go together extremely well. But the reality of business is they won’t just have BlackBerry devices – they’ll have iOS devices, or Windows devices – which incidentally we’re supporting soon.”

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