The mystery over the future of BlackBerry 10 smartphones continues
According to Chief Operating Officer Marty Beard, BlackBerry wonÃ¢â‚¬â„¢t rule out producing another smartphoneÃ‚Â running the BlackBerry 10 Operating system.
Recently, BlackBerry announced thatÃ‚Â it was discontinuing its Classic model, with its physical keyboard, a move which set off a waveÃ‚Â of tech articles stating that not only was the company abandoning the keyboard, but also BlackBerry 10 OS, the companies own operating system.
Ã¢â‚¬Å“We are absolutely not backing away from BB10,Ã¢â‚¬Â Beard said.
Ã¢â‚¬Å“The companyÃ¢â‚¬â„¢s never said that we would not build another BB10 device.
BlackBerry CEO John Chen has at least two new Android phones in the works and aims to make the unit profitable by September. Still, some analysts have said that only completely shutting down the phone business would restore the marketÃ¢â‚¬â„¢s confidence in the company.
“Investors should realize that BlackBerryÃ¢â‚¬â„¢s Android software is just as unique to the company as BB10.”
BlackBerry is pulling all the top features from BB10 and adding it to its Android system, creating a hybrid that has the best of both worlds,Ã‚Â “
While CEO John Chen has repeatedly stated that the market will decide where BlackBerry goes with the smartphone business, Beard says that the market doesn’t seem to understand theÃ‚Â business.
Ã¢â‚¬Å“The market doesnÃ¢â‚¬â„¢t seem to understand. It talks about them as very binary,Ã¢â‚¬Â
“The companyÃ¢â‚¬â„¢s decisions will be driven by what its customers want, whether thatÃ¢â‚¬â„¢s pure BB10 phones or Android-based ones,”
While Beard states that BlackBerry have not ruled out that there will be another BlackBerry 10 smartphone, he doesn’t actually come out and say that there will be.
The announcement for BlackBerryÃ¢â‚¬â„¢s next handset, which will be Android-based, is Ã¢â‚¬Å“very, very imminent,Ã¢â‚¬Â Beard said, declining to provide more details about the device.