WhatsApp going Subscription free, with no plans to introduce ads

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[vc_row][vc_column][vc_column_text]WhatsApp has announced that will no longer charge subscription fees for using the service. In a move that will also please users, the company said it will not be introducing third-party ads to compensate.

Instead, it will start testing tools so that you can use WhatsApp to communicate with businesses and organizations such as banks, to know if your recent transaction was fraudulent, or chat with an airline to ask about a delayed flight.

Regarding the new move, WhatsApp stated:

“We’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service.

The company continued:

“Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”

Over the next several weeks, the company will remove fees from the different versions of the app and WhatsApp will no longer charge you for the service.

Making WhatsApp free for everyone is definitely a welcome move as it is being used by millions worldwide. As of September 2015, WhatsApp had 900 million monthly active users.

In terms of other new WhatsApp products to come, the company is also working on adding more encryption.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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