Instagram hasÃ‚Â announced that you can now finally share photos and videos in both portrait and landscape orientation on Instagram.
Ã¢â‚¬Å“Square format has been and always will be part of who we are.Ã‚Â That said, the visual story youÃ¢â‚¬â„¢re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.Ã¢â‚¬Â
According to the company, nearly one in five photos uploads to the service was artificially rendered in a landscape or portrait aspect ratio using external apps.
Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way.
To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.
As part of the update, Instagram has also unified filters; photos and videos now share all the same filters.